Start with the role, not the application form.
We are looking for a commercially minded Growth Operations & Performance Marketing Manager to make the systems behind Growth reliable and turn paid activity into qualified demand. This is a hands-on role combining growth operations with paid acquisition and demand capture. You will own HubSpot, lifecycle stages and lead routing, campaign measurement, data quality, and the operational backbone of email and paid campaigns. You will connect audience, offer, creative, landing pages, routing and sales follow-up, then improve the full loop based on lead quality, qualified opportunities and commercial progress. Sales owns the commercial conversation. Product owns the in-product experience and instrumentation. You own the connective infrastructure and campaign engine that help the right opportunities reach the right people, with clear evidence of what is working.
The team and context behind the brief.
Our client builds game data infrastructure that helps the games industry build better products, make smarter decisions and create better player experiences.
This role works across Marketing, Sales and Product to make growth operations dependable and turn campaign activity into qualified commercial opportunities. Sales owns commercial conversations and sales follow-up. Product owns the in-product experience and instrumentation. This hire owns HubSpot, lifecycle and routing logic, campaign measurement, data quality, and the email and paid campaign engine, coordinating handoffs and improvements with those teams.
Full-time, ongoing engagement with remote EMEA overlap. The company operates in the Europe/Oslo timezone.
What you will own and move forward.
- Own and improve HubSpot configuration, CRM workflows, lifecycle stages, lead qualification and routing so opportunities reach the right sales owner reliably.
- Maintain data quality through clear field definitions, validation, deduplication, workflow checks and documented operating processes.
- Build and operate email campaigns and nurture workflows, including segmentation, automation, launch checks and performance monitoring.
- Plan, launch and optimise paid acquisition and demand-capture campaigns across agreed priority use cases and channels.
- Connect targeting, offers, creative and landing pages with lead capture, CRM routing and sales follow-up; coordinate the inputs needed to launch and improve campaigns.
- Maintain campaign tracking, source attribution and funnel reporting that connect activity to qualified demand and opportunity progression.
- Work with Sales to agree qualification and handoff criteria, identify routing or follow-up gaps, and use feedback on lead quality to improve campaigns.
- Run structured experiments across the funnel and recommend changes based on conversion quality, cost per qualified opportunity and commercial progress.
- Prioritise operational fixes and campaign improvements with Marketing, Sales and Product while respecting Sales ownership of commercial conversations and Product ownership of in-product experience and instrumentation.
What strong fit looks like.
- Hands-on HubSpot experience covering CRM administration, workflows, lifecycle management, lead routing and data quality.
- Demonstrated ability to run paid acquisition and demand-capture campaigns and connect results to qualified leads, opportunities and pipeline progression.
- Practical experience with email operations, audience segmentation, nurture programmes and marketing automation.
- Strong campaign measurement skills, including tracking conventions, attribution, funnel analysis and diagnosing conversion or handoff gaps.
- Ability to connect audience, offer, creative, landing page and follow-up into a coherent campaign and improve it through structured testing.
- Commercial judgement: able to distinguish engagement metrics from qualified demand and explain what activity is contributing to business outcomes.
- Clear communication and documentation, with experience coordinating work across Marketing, Sales and Product.
- Ability to take ownership of both operational reliability and hands-on campaign execution in a remote team with EMEA overlap.